Why Telling Doesn’t Work
Have you ever wondered why, after telling a friend, client or athlete, something it seems like the
information goes in one ear and out the other?
The simple problem with being told (to do something new) is recall.
Quite simply, we do not remember every well something we are told. The matrix below highlights the results form an IBM study and have been confirmed by a UK Post Office study.
A group of people were divided randomly into three groups, each of which was taught something quite simple, the same thing, using three different approaches. The results speak for themselves. One issue they demonstrated that is of particular concern is how dramatically recall declines when people are only told something.
| Recall | Told | Told and shown | Told, shown and experienced |
| Recall after 3 weeks | 70% | 72% | 82% |
| Recall after 3 months | 10% | 32% | 65% |
As you can see simply instructing a client on what to do only has a 10% compliance rate after 3 months.
This is why coaching is so important and effective.
When we can communicate effectively with our clients, then demonstrate what we mean, then have them experience the same process, the recall increases significantly.
This is all well and good when it comes to physical activity. But how do use this when we’re not with our clients to help them install a new behavior?
That’s what you’ll lean in the Mental Strength Coaching Program.
You’ll get the education for effective coaching, the knowledge on how people think and the tools the help them change behavior.
You can join the program today by going HERE.
