Follow-up: Warrior Mind Podcast #213
This Warrior Mind Podcast is based on the post “Follow Up For Personal Success.” 
The purpose of this Warrior Mind Podcast is to remind you of the critical nature of the follow-up.
The fortune is in the follow-up right??
This is one of the most overlooked opportunities in business.
According to figures from the National Sales Executive Association:
- 48% of sales people never follow-up with a prospect
- 25% of sales people make a second contact and stop
- 12% of sales people only make three contacts and stop
- Only 10% of sales people make more than three contacts
However
- 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
This is great news for you!
This means 85% of your competition is stopping after just 3 follow-ups so there is a large portion of business being left on the table available for the taking.
Business owners should be staying in regular contact with their clients and referral partners but for many reasons they just don’t do it. You would be surprised at how many people neglect this important business building technique.
Follow up is also an extension of your word, when you say you’ll check back…do you?
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Enjoy This Warrior Mind Podcast on Follow-up
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Depending on the type of business or service you may not even know if or when you lose a customer. Studies show less than 4% of your customers will tell you if they are unhappy so depending on your follow up process you may never know if you have a customer on the fence.
Here are the statistics on why businesses lose customers:
- 1% Die
- 3% Move away
- 5% Form other relationships
- 9% Leave for competitive reasons
- 14% Due to product dissatisfaction
- 68% Stop buying your product or service because of an attitude or feeling of indifference towards them by one or more persons representing the company.
How can follow-up save the 68% of the customers leaving? It’s about preventing the attitude or feeling of indifference. The following are 4 sales follow up steps to insure you don’t lose customers and avoid the 68% trap:
- A simple “thank you for your business” when the sale is complete.
- Send thank you cards to welcome new customers or sales.
- Create an email thanking your customer again for their business and let them know where they can go for additional service and support if needed.
- Determine the customer’s next need and remind them of your company or service by email, phone, or direct mail.
You can get started today on stopping over thinking and request your Introductory Consultation by going HERE.
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